Corporate

History

History Group

Arav Fashion was founded in 2002 with the Silvian Heach project, a female fashion brand with a clear and ambitious philosophy: creating affordable, stylish and easy-to-interpret clothes.

Since the very beginning, Silvian Heach has recorded an immediate commercial success, which allowed the two founders - Mena Marano and Giuseppe Ammaturo - to lay the bases for the diffusion of the brand in Italy and abroad through a specific retail development with the franchising formula.

Silvian Heach Kids was born in 2009, thus being a new challenge for the Group. This line is dedicated to children from 1 month to 16 years.

Silvian Heach SS20
Mission & Values

Arav Fashion has always focused on a strong sense of corporate identity to pursue its business goals at every stage of the creative, productive and distributing process.
It is thanks to these unchanged values that the Group is able to offer high quality products that are always in line with trends, promptly adapting to the challenges imposed by changes with a problem solving spirit. To Arav Group, each evolution of the fashion system is a great strategic opportunity for improvement, stimulating new energy and determination for future growth.

Silvian Heach Spring/Summer 2020
Brands
40

countries

widespread presence

4

Stores

in Italy and abroad

1.000 resellers

multi-brand stores in Italy and abroad

E-commerce

for all European Union countries

The easy-to-wear, young, cross-cutting collection - characterised by on-trendy basics, to be worn daily and at any time.
This is a line that takes its inspiration from the energy and enthusiasm of youth: a brightly- coloured palette, garments designed for the everyday life of an active girl who wants to build her own personal closet, with essential, comfortable, everyday, timeless and necessary items.

SH Spring/summer 2020